On September 9, 2010, Enfinity made available by download the Executive Brief portion of its document titled 'Key Considerations for Developing Rooftop Solar Photovoltaic Installations'. Enfinity is hoping that this document will act as a blueprint for building and real estate owners to fully understand the value of a well-designed solar power project, and methods to avoid the possible pitfalls of contracting an inexperienced start-up.
As the Ontario solar energy market continues to expand, so does the number of renewable energy companies. Building owners need to be solar power savvy prior to contracting an installation company. Michael Wright, a partner at real estate consulting firm A-Team Strategies in Ontario, stated, "Our commercial and industrial real estate marketplace has not had a lot of history with solar energy, so when you add the influx of 'Johnny Come Lately' solar providers - you can see why building owners are rightfully cautious."
Knowledge of Solar Energy Programs Imperative
Building owners should also be knowledgeable about the basic requirements of Ontario's Feed-in Tariff (FIT) program. The FIT offers green energy producers with financial incentives for the solar energy they generate and return to the Ontario power grid. In exchange, FIT participants must meet domestic content and job creation criteria. The Managing Director of Enfinity, Chris Young, stated, "…with our emerging solar marketplace comes a high level of technical and policy uncertainties, as demonstrated by the recent changes to the MicroFIT program, so it's important to work with a reputable and reliable partner that can navigate the complexities of Ontario's solar opportunities."
Number of Solar Power Start-ups Growing
According to recent research published by A-Team Strategies, 65% of current solar energy companies are less than 5 years old, and 75% are managed out of a tiny, one-room business operation. Currently, only 20 solar power companies are registered with the Canadian Solar Industries Association (CanSIA). In the spirit of the gold-rush conditions, well-educated stakeholders will strive for a standard of excellence in the solar energy market. Young believes, "Commercial building owners need to act fast--but they also need to act prudently. We see it as our responsibility to make building owners aware of the opportunities as well as potential pitfalls concerning rooftop solar projects."